Halal Branding


Sale price$59.50


Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands.

■ This book is written by an expert who has worked in academia and industry for over 20 years

■ It is for practitioners and academics

■ It is an alternative approach to branding made for today, even if you aren’t in the Halal space

■ It is packed with models and tool-kits that you can use

■ It is written in an easy to digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes

About the author

Professor Wilson is a multi award winning academic and partner of company Dragonfly Black - specialising in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications and Digital.

He has a BSc in Chemistry, MBA in Business and a PhD in Branding. He has published over 200 pieces of work and spoken at over 100 conferences worldwide. 

Author: Jonathan A.J. Wilson
Format: Paperback
Pages: 380
Published: 2018

Dimensions: 153 x 234 x 18 mm, 800g
ISBN: 9781905837571

Payment & Security

American Express Apple Pay Google Pay JCB Mastercard Shop Pay Visa

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

Estimate shipping

You may also like

Recently viewed