Halal Branding

Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands.

■ This book is written by an expert who has worked in academia and industry for over 20 years

■ It is for practitioners and academics

■ It is an alternative approach to branding made for today, even if you aren’t in the Halal space

■ It is packed with models and tool-kits that you can use

■ It is written in an easy-to-digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes

About the author

Professor Wilson is a multi-award-winning academic and partner of the company Dragonfly Black - specialising in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications and Digital.

He has a BSc in Chemistry, MBA in Business and a PhD in Branding. He has published over 200 pieces of work and spoken at over 100 conferences worldwide.